Dr. Jayjit Chakraborty is an accomplished academician and researcher in the field of management, currently serving as Assistant Professor at the School of Business, GITAM Deemed University, Hyderabad. Over the years, he has developed rich teaching and research experience across domains such as marketing, management, business research, and artificial intelligence applications in management. His professional journey reflects an enduring commitment to innovation, multidisciplinary teaching, and academic leadership.

Research & Publications

Dr. Chakraborty has an extensive publication record comprising:

• 9 authored and co-authored books, and

• 2 edited volumes,
  published by reputed publishers such as Bloomsbury, Bright Sky Publications, ABS Books, Lawpoint Publications, and Lambert Academic Publishing.

Notable works include:

• Artificial Intelligence: Text and Cases (ABS Books, 2023)

• Business Research (ABS Books, 2022)

• Principles of Management (ABS Books, 2022)

• Advertising and Brand Management (Lawpoint Publications, 2021)

• Navigating Changes in the New World: Lessons from Contemporary Management Practices (Bright Sky Publications, 2025)

He has also authored multiple book chapters focusing on digital transformation, AI and automation, gig economy studies, and sustainability in supply chain management.

In addition, Dr. Chakraborty has contributed to 16 journal publications and 36 conference paper presentations at national and international levels, reflecting a consistent research trajectory and scholarly depth.

Academic Contributions & Engagement

Dr. Chakraborty has actively participated in 48 seminars, webinars, workshops, and conferences, contributing both as a speaker and delegate. His academic engagements demonstrate his enthusiasm for continuous learning and knowledge dissemination in the ever-evolving management education ecosystem.

He has also received formal acknowledgement from the Indian Institute of Management, Calcutta, for his authored books Principles of Management and Advertising and Brand Management, attesting to the quality and relevance of his academic contributions.

Awards & Recognitions

Dr. Chakraborty’s scholarly excellence has been recognized through several prestigious honors:

• MTC Global Distinguished Teacher Award, Management (2025) – awarded by MTC Global, a Global Think Tank in Higher Education.

• Best Paper Awards (2024, 2021, 2019) – received in multiple national and international conferences for outstanding contributions in management, information systems, and marketing research.

• International Teacher Award 2020–21 – from the International Institute of Organized Research (I2OR), recognized for his global academic impact.

• Letter of Acknowledgement from IIM Calcutta (2022) – for significant contributions to management education.

His record of awards across teaching and research reflects a balance of pedagogical innovation and scholarly excellence.

Eligibility for the Innovative Best Professor Award

Dr. Jayjit Chakraborty is eminently eligible for the Innovative Best Professor Award conferred by Scientific Laurels, owing to:

• His innovative pedagogical approaches and integration of emerging technologies (AI, digital transformation) in management education.

• A rich publication portfolio that bridges theoretical insights and practical applications.

• Proven research leadership through multiple best paper awards.

• Continuous academic engagement and contribution to global learning platforms.

• Recognized excellence in teaching and mentorship, evidenced by multiple institutional and international honors.