Dr. Pratap Chandra Mandal is an accomplished academic and researcher with 23 years of professional experience, including 17 years in teaching and research. His academic journey reflects a strong foundation in analytical thinking, research methodology, marketing, and management studies. He has demonstrated academic excellence since his early education, receiving National Merit Scholar Certificates at both secondary and higher secondary levels from the respective West Bengal education boards. He also qualified the Graduate Aptitude Test in Engineering (GATE) in Mechanical Engineering in 2006 and achieved commendable scores in international examinations, including GRE, GMAT, and TOEFL.

Research Expertise and Specialization

Dr. Mandal's doctoral research focused on customer satisfaction in Indian retail banking, examining the factors influencing customer satisfaction under both normal service conditions and situations involving service failure and subsequent recovery. His research integrated qualitative methodologies, including grounded theory, in-depth interviews, focus groups, and index card sorting, with quantitative techniques such as exploratory factor analysis, confirmatory factor analysis, and structural equation modelling. A significant outcome of this work was the development and validation of two customer satisfaction measurement scales for Indian retail banking, contributing to the understanding of customer experience and service recovery.

His broader research interests encompass marketing intelligence, consumer behaviour, customer relationship management, innovation and new product development, sustainable marketing, digital marketing, service quality, corporate social responsibility, and ethical marketing practices. His recent research also explores emerging technologies, including artificial intelligence and extended reality, and their implications for consumer experience and business strategy.

Research Publications and Scholarly Contributions

Dr. Mandal has established an extensive research publication record spanning multiple areas of marketing and management. His scholarly contributions include numerous journal articles published over more than a decade, with research appearing in Scopus-indexed and Web of Science-indexed journals, as well as journals recognized in the ABDC Journal Quality List and other academic ranking systems. His publications address customer satisfaction, service recovery, marketing analytics, customer loyalty, innovation management, sustainable business practices, marketing ethics, and digital transformation.

His research has appeared in international journals such as The Qualitative Report, Journal of Asia-Pacific Business, Journal of Business Ecosystems, International Journal of Business Excellence, Journal of Promotion Management, and Knowledge Management Research & Practice. His recent publications and accepted papers also examine immersive entertainment, AI-powered personalization, e-commerce strategies, and knowledge management. These contributions demonstrate the breadth, continuity, and contemporary relevance of his research.

Books and Book Chapters

Dr. Mandal has contributed to scholarly publishing through authored and edited books and numerous book chapters. His book, Customer Satisfaction in Indian Retail Banking, presents research grounded in his doctoral specialization. He has also co-edited international marketing conference volumes, including publications associated with the International Marketing Conference at IIM Shillong. His book chapters published through IGI Global Scientific Publishing cover sustainable marketing, corporate social responsibility, marketing ethics, customer insights, tourism, innovation, digital communication, and responsible business practices. These contributions extend his research to wider academic and professional audiences.

Awards, Recognition, and Academic Excellence

Dr. Mandal's academic achievements and research contributions have received recognition from educational institutions and scholarly publishers. He received Certificates of Appreciation from VIT University in 2015, 2016, and 2017 for his contributions to research through peer-reviewed publications. His sustained commitment to academic quality is further reflected in repeated Certificates of Recognition from the Journal of Global Marketing for outstanding peer-review service from 2018 through 2024. He also received recognition from Cogent Food & Agriculture in 2022 and from IGI Global Scientific Publishing in 2026 for his scholarly reviewing contributions.

These recognitions demonstrate his continued engagement in research evaluation, academic publishing, and the advancement of scholarly standards.

Peer Review and Academic Service

Dr. Mandal has made meaningful contributions to the academic community through peer review, research proposal evaluation, and scholarly assessment. His recurring peer-review recognition from international journals highlights his role in evaluating research quality and supporting the dissemination of credible academic knowledge. He has also reviewed a research proposal and guest-editor profiles for a special issue on green consumerism and evaluated a book proposal for Bentham Science Publishers. His academic service reflects a commitment to research integrity, publication quality, and the development of scholarly literature.

Training, Consultancy, and Institutional Contributions

Dr. Mandal has actively contributed to management development, professional training, and academic capacity building. At IIM Shillong, he served as programme director for a customized management development programme on customer centricity and consumer behaviour for Bandhan Bank employees in 2023. He also served as programme co-director for a management development programme for Indian Oil Corporation Limited officials in 2021 and undertook several training and faculty development initiatives.

His engagements have included training faculty members and students in e-CRM, customer touchpoints, e-commerce strategy, customer value creation, marketing, and value-chain management. He has also served as a resource person for entrepreneurship capacity-building workshops and faculty development programmes. These activities demonstrate his ability to connect academic research with practical managerial challenges and professional learning.

Conference Participation and Professional Development

Dr. Mandal has presented his research at international academic conferences, including the TQR Annual Conference at Nova Southeastern University, Florida, USA. His presentations addressed customer satisfaction in Indian retail banking and evaluation criteria and equivalence in qualitative research. He has also participated in numerous faculty development programmes, workshops, and academic seminars focused on research writing, qualitative research, teaching methodologies, intellectual property rights, research quality, and scholarly publishing. These engagements reflect his commitment to continuous professional development and international academic exchange.

Eligibility for the Outstanding Researcher Award 

Dr. Pratap Chandra Mandal is a strong candidate for the Outstanding Researcher Award in Scientific Laurels in recognition of his sustained scholarly productivity, extensive publication record, interdisciplinary research interests, and contributions to marketing and management scholarship. His research on customer satisfaction and service recovery has produced validated measurement scales, while his broader publications address contemporary challenges in digital transformation, consumer behaviour, sustainable marketing, innovation, and business ethics.

His contributions to international scholarly literature, book publishing, academic peer review, management development, and professional training further strengthen his research profile. The repeated recognition he has received for peer-review excellence and research publications demonstrates sustained engagement with academic quality and knowledge dissemination. Collectively, his research achievements, scholarly service, and practical contributions to management education provide a strong basis for considering him for the Outstanding Researcher Award in Scientific Laurels.