Dr. Preshth Bhardwaj is an accomplished academician, researcher, consultant, and management educator with more than 22 years of experience spanning teaching, research, consulting, training, curriculum development, and academic administration. With qualifications including a Ph.D. and MBA, he has developed strong expertise in Marketing Research, Retail Management, Marketing Analytics, Marketing Management, Product & Brand Management, Strategic Management, and International Marketing.

He currently serves as Professor & Head, Centre for Case Development at ISBR Business School, Bengaluru, where he contributes to academic leadership, case development, research, faculty development, and institutional initiatives. His earlier academic associations include Xavier Institute of Management (XIM), Bhubaneswar; IIM Rohtak; Institute of Management Technology (IMT), Nagpur; Nirma University; Amity International Business School; and IIM Ahmedabad.

Academic Leadership & Administration

Dr. Bhardwaj has undertaken several significant academic leadership responsibilities, including Head of the Centre for Case Development, Chairperson of the Marketing Area, Faculty In-charge of Student and Alumni Affairs, Secretary of the Faculty Council, and other academic coordination roles. His responsibilities have included academic planning, operational management, curriculum development, student mentoring, research supervision, examinations, workshops, conferences, and faculty engagement.

Teaching, Training & Faculty Development

A case-based and research-oriented educator, Dr. Bhardwaj has extensive experience in developing teaching resources and facilitating innovative learning. He has conducted Faculty Development Programmes (FDPs), Management Development Programmes (MDPs), Executive Development Programmes (EDPs), and workshops on subjects including case writing, research methodology, SPSS, emerging teaching and learning methods, student engagement, tourism marketing, and fashion management research.

He has also delivered executive training sessions for organizations and has served as visiting faculty at several reputed management institutions.

Research & Publications

Dr. Bhardwaj has made substantial contributions to management research, particularly in the areas of consumer behaviour, retailing, branding, healthcare marketing, sustainability, marketing analytics, and strategic marketing. His research has appeared in international and Indian journals, conference proceedings, and case-study publications.

His recent research addresses contemporary themes such as sustainability in textile supply chains, circular economy and luxury apparel, brand authenticity, service aggregator loyalty, digital brand trust, and home healthcare innovation. His case publications include work published through outlets such as Vikalpa, Asian Journal of Management Cases, and AIMA-related case-writing platforms.

Case Development & Scholarly Contributions

One of Dr. Bhardwaj's notable areas of expertise is business case development and case-based pedagogy. He has authored and co-authored several cases and has reviewed cases for reputed academic publishers and journals, including Emerald and Sage. He has also served as a reviewer of research papers, book chapters, theses, and empirical studies for various academic publications and institutions.

His case on “Portea Medical: A Case Study on Home Healthcare Innovation in India” received a Certificate of Merit at the AIMA-ICRC Case Writing Competition and Conference, while his recent sustainability research received a Best Paper Award.

Conferences, Reviewing & Academic Engagement

Dr. Bhardwaj has presented research at numerous national and international conferences, including academic events associated with leading institutions such as IIM Ahmedabad, IIM Kozhikode, IIM Bangalore, IIM Indore, IIT Delhi, IIT Kharagpur, and ISB Hyderabad. He has also participated in international academic conferences in the United States, France, and the Netherlands.

His academic engagement extends to thesis evaluation, journal reviewing, book reviewing, case reviewing, faculty development, executive education, and research mentoring.

Honors & Awards

Dr. Preshth Bhardwaj has received several recognitions for his excellence in teaching and academic contributions, including:

• Best Academician of the Year, International Academic & Research Excellence Awards, GISR Foundation, 2020.
• Best Faculty Award, International Academic & Research Excellence Awards, GISR Foundation, 2019.
• Distinguished Teacher Award, MTC Global, 8th World Edu Summit, Bengaluru, 2018.
• Best Professor in Marketing, ICBM – Academy of Management Professionals, Hyderabad, 2017.
• Best Paper Award for his recent research on sustainability in the Indian textile supply chain.
• Certificate of Merit for the Portea Medical case at the AIMA-ICRC Case Writing Competition and Conference.

Areas of Expertise

• Marketing Management
• Marketing Research
• Marketing Analytics
• Retail Management
• Product & Brand Management
• Strategic Management
• International Marketing
• Consumer Behaviour
• Case Writing & Case-Based Teaching
• Sustainability and Circular Economy
• Research Methodology

Eligibility for Excellent Academician Award 

Dr. Preshth Bhardwaj is highly eligible for the Excellent Academician Award in Scientific Laurels based on his more than two decades of sustained contribution to higher education, management teaching, academic leadership, research, faculty development, case-based pedagogy, and professional training. His appointments at reputed management institutions, multiple academic leadership roles, extensive research and publication record, contributions as a journal/case/book reviewer, international conference participation, and several prestigious teaching and academic awards demonstrate a strong record of academic excellence, educational leadership, scholarly contribution, and professional impact.

His recognitions as Best Academician of the Year, Distinguished Teacher, Best Faculty, and Best Professor in Marketing, together with his continuing contributions to research and case development, provide particularly strong evidence supporting his candidature for the Excellent Academician Award – Scientific Laurels.